What is Internal Communications?

Information (Knowledge) is power – Sir Francis Bacon.

Basic communication practices dictate the need for a two-way flow of information. How was it before? What is the history of Internal Communications? More here, on the evolution of Internal Communications.

Internal newsletters, magazines helped humanize the organisation. Communicate top-down. Gradually, it started to feel like it was a branding exercise or telling people what to do. All that is changing now with digital.

Group focused discussions, Town Halls, which are in-person mediums, now include a mix of digital interactions as well. It depends on the organizer which mode will work best, whether in-person, an online medium or both.

Over the years, we’ve seen Internal Communications (IC) strategies change to include employee voice through various offline and online formats. Now designed to bring about a shared understanding, bridging the gap between leaders and employees to work together and achieve organisational objectives.

An employee’s endorsement is valuable for any company to attract top talent and build its external brand. Their voice creates a powerful impact in the minds of potential recruits. Leaders get a clearer view of what the employees feel about their decisions and general direction of the company.

Those who took advantage of the internet have grown leaps and bounds – Blogging, News, Social Media, etc. With employees sharing their opinions, photos, and videos on social networks, many companies are getting serious about employee engagement programs. The need today is more than ever before.

The Intranet is the internal internet. It moved from being a one-way, one-stop shop for information on company policies, values, etc. to a sociable engagement platform. Individuals, Teams, use the platform to come together, share best practices, help build the organization ground-up.

Emails continue to play a major role to disseminate information to all employees. Announcements across functions for all employees, call to action on finance, events, or policy related developments can quickly be shared.

Simply put, Internal Communications bridges the communication gaps much required for a smooth functioning of any business.

An organization or business exists because of its people. People co-exist and shape culture because of open channels of communication and opportunity to build meaningful relationships.

An important view on Internal Communications or Employee Communications is its ability to enhance the complete employee experience, from hiring to exit. The New Hire Orientation (NHO) is a great touch point for IC to play a critical role, in partnership with HR. IC can help with content strategy, surveys (understanding initial expectations) and guidance on employee engagement. Following the NHO, a consistent communications practice involving relevant aspects of business, branding and functional communication keeps the employees informed and active as they achieve individual and collective goals.

When the “Why?” is addressed, all else fall in place. Tools and tactics will be effectively used and executed when the purpose is clear, people are identified, and partners are empowered to meet organisational needs.

Scribble Free
A scribble in the digital wilderness. Over a decade in Communications and Employee Engagement. Scribbling experiences at the workplace. Love Jesus!

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